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LESSON 18

Subject: Visual Communication


Designing a Visual Presentation for Your Users

“Visual design serves a purpose greater than decoration; it is an important tool for effective communication. The organization of information on the screen can make the difference between a message users understand and one that leaves users feeling puzzled or overwhelmed.” (Microsoft Design Specifications and Guidelines - Visual Design)

“Establish a visual hierarchy. The primary task of graphic design is to create a strong, consistent visual hierarchy, where important elements are emphasized, and content is organized logically and predictably.” (Yale C/AIM Web Style Manual)

Visual Communication

In its MSDN Online Library, Microsoft provides many books that explain software development concepts. Design specifications and guidelines feature tips on screen layout, and include the following topics:
----hierarchy of information
----focus and emphasis
----structure and balance
----relationship of elements
----readability and flow
----unity of integration

This extensive article presents a logical approach to screen design that helps you stay focused on the user’s task.

Visual Communication
http://msdn.microsoft.com/library/books/winguide/ch14b.htm
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Reference Materials

Graphic Design 101

The Yale C/AIM Web Style Manual uses graphics to explain how a user develops a first impression of your page design.
Visual Hierarchy
http://www.webstyleguide.com/page/hierarchy.html
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Balanced Pages

This second article from the Yale C/AIM Web Style Manual provides page structure and consistency tips that apply to both web page and application screen design.
Consistency
http://www.webstyleguide.com/page/consistent.html




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